‘Like me, want me, buy me, eat me’: relationship-building marketing communications in children’s magazines
نویسندگان
چکیده
منابع مشابه
'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines.
OBJECTIVE Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and 'relationships' with children. While research in this area has largely focused on television, the current study examines children's responses to relationship-building marketing communications found in popular children's magazin...
متن کامل2010 ' Like me , want me , buy me , eat me ' : relationship - building marketing communications in children ' s magazines
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationshipbuilding marketing communications found in popular children’s magazin...
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ژورنال
عنوان ژورنال: Public Health Nutrition
سال: 2010
ISSN: 1368-9800,1475-2727
DOI: 10.1017/s1368980010000455